Channelflip, the UK’s leading producer of short form programming for the internet, has been acquired by Shine Group, the television production company founded by Elisabeth Murdoch and owned by News Corporation.
As part of Shine Group, the Channelflip team will continue to produce original content for online platforms. With its experience in building brand partnerships and online communities, Channelflip will work alongside Shine’s traditional production businesses, and bolster the group’s existing multi-platform and direct-to-consumer offerings. Terms of the deal were not disclosed.
Elisabeth Murdoch said: “Wil and Justin are true like-minded creative entrepreneurs and we welcome them and their team to Shine Group. They have built Channelflip into its leadership position through creative and commercial excellence, producing compelling and innovative online productions whilst persuading advertisers of the deeper relationships they can play within these.”
The Creative Capital Fund invested in August 2009 in Channelflip, which was founded in 2008 by Justin Gayner and Wil Harris. Channelflip has a stable of original productions, with a range of established TV talent, including Harry Hill, Richard Hammond and David Mitchell, and one of Europe’s largest premium YouTube networks with over 500 million aggregate views. It recently licensed 2,500 classic films from Studio Canal to use as short form clips.