Creative Capital Fund

IPTV channels you should get to know

PR Week | 04/08/2006


Year founded: 2003

Web address:

Who watches it?

Fans of professional cycling and leisure cycling in more than 150 countries. The number watching the channel was approximately 250,000 in May-June. Viewers are mainly high-earning males. It enjoys its highest audiences in the US, UK, Canada and mainland Europe.

What’s on it?

There are seven such channels with more than 110 days of live professional cycle racing from most of the world’s major events. All races are archived and are available as video on demand.

What can PROs offer now and in the future?

‘PROs can offer a lot because the channel serves a growing interest which is under-represented on mainstream television. We have a daily news show and features requiring content,’ says managing director Simon Brydon. ‘We want to encourage more race sponsorship and work with brands over the long term. For the Tour de France we created a channel for bike manufacturer Cervélo which included news and features from the race to encourage more people to visit its website.’

Who should PROs contact?

AXM Venture Capital Limited is authorised and regulated by the FSA.

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