CCF

Creative Capital Fund

Channelflip is UK’s biggest commercial broadcaster on YouTube

11/08/2011

ChannelFlip has become the most subscribed UK broadcaster on YouTube with more subscribers than ITV, Channel 4 and Channel 5 combined.


                                           


Channelflip has attracted more subscribers on YouTube than ITV, Channel 4 and Channel 5 put together with its compelling mix of, original short-form entertainment. Subscribers to Channelflip’s YouTube channel have hit the 1,192,633 mark, giving it a combined monthly reach of over 4.4 million viewers and generating 320 million views.



Channelflip is growing its audience by adding emerging internet and female presenting talent to its roster of established TV stars like Harry Hill and David Mitchell.   Yesterday it launched a new six-part series presented by Dawn Porter featuring ‘tongue-in-cheek tips for girls’. 


 


The company has also agreed deals with 22-year-old Fleur de Force, whose beauty and advice tips have attracted 140,000 subscribers to her YouTube channel, and Stuart Ashens, the self-styled 'purveyor of fine entertainment', who has 140,000 subscribers, generating more than 30 million views.

Channelflip will explore commercial opportunities for the YouTube stars, including pre-roll advertising around their programming and ad-funded content partnerships with brands wanting to reach young people. The firm will also offer the stars creative and technical support.

Wil Harris, managing director of Channelflip, said: "Channelflip is well known for working with some of TV's finest talent but we're very excited to be signing up the next generation of digital stars. Our shows are already hugely popular across the globe but by working with the most exciting stars of the new media world, we will further broaden our appeal into the youth market.”



www.digitalspy.co.uk/tech/news/a334535/channelflip-becomes-biggest-uk-broadcaster-on-youtube.html

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