CCF

Creative Capital Fund

Baby-TV Ltd

14/06/2007

Baby-TV (www.babytv.tv) is an information channel aimed at expectant parents. It has exclusive contracts to install video screens in ante-natal waiting areas in hospitals in England. The screens carry informative and entertaining programming about pregnancy, birth and under-5s, alongside local and national advertising. In the UK the baby market is estimated to be worth £1.3 billion a year. Baby-TVís advertisers include leading baby product companies such as Dorel, FMCG companies including Unilever, and the Central Office of Information.

Baby-TV is currently installed in 85 hospitals in England, reaching 42% of all births. Baby-TV is run by managing director and co-founder Roger Sinclair and commercial director David Salem, who joined the company a year ago from tv and radio sponsorship consultants Sponsorvision. David was formerly group commercial director of Jazz FM.

AXM Venture Capital Limited is authorised and regulated by the FSA.

The Creative Capital Fund acts for the funds it is contracted to manage or advise and not for any other client. It will not act for or be responsible for providing investor protection to any other party. Entrepreneurs, co-investors and others working with the CCF should be aware of this and should not expect to be treated as clients of the CCF.

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