Baby-TV (www.babytv.tv) is an information channel aimed at expectant parents. It has exclusive contracts to install video screens in ante-natal waiting areas in hospitals in England. The screens carry informative and entertaining programming about pregnancy, birth and under-5s, alongside local and national advertising. In the UK the baby market is estimated to be worth £1.3 billion a year. Baby-TVís advertisers include leading baby product companies such as Dorel, FMCG companies including Unilever, and the Central Office of Information.
Baby-TV is currently installed in 85 hospitals in England, reaching 42% of all births. Baby-TV is run by managing director and co-founder Roger Sinclair and commercial director David Salem, who joined the company a year ago from tv and radio sponsorship consultants Sponsorvision. David was formerly group commercial director of Jazz FM.
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