Creative Capital Fund

ChannelFlip Media


ChannelFlip is one of the UK's leading businesses at the centre of the convergence of TV, the internet, and advertising, with a unique approach to content creation and monetisation.

The company produces its own short-form content conceived and designed specifically for the web, and works with A-list headline talent to deliver it - recent series have included shows with BAFTA-award winner David Mitchell, Argumental star Rufus Hound, Trigger Happy's Dom Joly and Red Dwarf's Robert Llewellyn. It's standout hit of last year, David Mitchell's SoapBox, was the most-watched short-form show in Apple iTunes for the whole of 2009, sitting at number 1 in the 'Most Popular' chart for every week of its 24-week run.

ChannelFlip's unique blend of content is syndicated via a branded proprietary player technology across a network of websites, portals and destinations capable of delivering 10m+ video views per month - amassing and aggregating a large audience of valuable viewers in the male 18-35 demographic.

The combination of high quality, talent-led video content with massive distribution and reach makes ChannelFlip very attractive to TV advertisers looking to reach this demographic, and ChannelFlip offers a simple value proposition that combines TV-like engagement with the benefits of web-based tracking and statistical analysis. Recent video advertisers have included Stella Artois, Peugeot, Microsoft, Intel, Warner Bros and Sony Entertainment.

The company also provides a 'one stop shop' for Advertiser Funded Programming and Branded Content, offering forward-looking clients a complete service from conception and creation through to production, talent management and distribution. Recent clients for ChannelFlip's leeding-edge AFP business include Volvo, Bulldog, Sky and Cadburys

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