LoveLive has opened Access All Areas to the Asia-Pacific region

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Live streaming and music programme producer LoveLive has launched an Asia-Pacific division to distribute its content under the banner Access All Areas. The new division will be run by former Yahoo! executive Tim Richards and initially will share existing infrastructure, catalogue and capabilities with the UK business.

Access All Areas will focus on syndication and distribution of its content in Australia, New Zealand and South East Asia, with filming and production capabilities to come later in the region. All LoveLive’s content is geo-rights cleared for streaming, digital and mobile viewing.

Richard Cohen, Love Live founder and CEO, said: “The Australia and South East Asia markets are ideal test beds to expand our international offering. We are already working at a global scale, but Access All Areas will really allow us to hone and perfect our international but location-specific services.’

LoveLive is also helping Amazon in the UK take its first steps into the world of music broadcasting following Amazon’s deal with Universal. LoveLive will be live streaming a Keane concert with Amazon at Central St Martin’s College in April.

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