Playdemic Limited secures substantial equity funding from The North West Fund for Digital & Creative

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Playdemic has secured a large venture capital investment from The North West Fund for Digital & Creative.

Playdemic is one of Europe’s leading social games developers for Facebook and mobile gamers. In the four years since it was founded the company has developed an international reputation for market leading production values and engaging gameplay underpinned by an advanced understanding of Free-to-Play games design and a proprietary analytics engine.

The company was founded by a team of proven gaming entrepreneurs led by Chief Executive Paul Gouge under the Chairmanship of Ian Livingstone CBE.

The company operates the established Gourmet Ranch franchise and its flagship game is Village Life which since its launch in December 2012 has attracted 16 million players. The investment follows on the heels of a similar large investment by IBM heir David Watson, and will be used to continue the development of the mobile version of Village Life and to support the launch of Playdemic’s next major social game in early 2014.

Paul Gouge, founder and CEO, said: “This investment represents a significant milestone in the continued growth of Playdemic and our mission to deliver the best Free-to-Play games services to our players. We have developed a strong relationship with AXM through this process and look forward to growing Playdemic with them.”

David Smith, Investment Director, AXM Venture Capital, which manages The North West Fund for Digital & Creative, said: “We are very excited to have invested not only in a market leading social game developer – but also to be working alongside one of the most talented and successful management teams in the sector.”

The North West Fund for Digital & Creative is part of The North West Fund and is financed by the European Regional Development Fund and the European Investment Bank.

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